LANGUAGE SERVICES
Transcreation
“On average, five times as many people read the headlines as read the body copy.”
David Ogilvy
Transcreation is a creative rendering of short copy and brand-driven content, like headers, taglines and slogans, in another language. It strays more from the source than a marketing translation to focus on recreating its emotional impact, so it resonates in the target language and culture. As such,
it requires a unique set of skills
Language
Creative writing
Research
Marketing
Adaptability
Intercultural communication
and a different process
involving creativity, rigour and a collaborative approach
to ensure success.
BRIEF
Before I start working on your project, I will ask you questions about your brand, your product or service, the target audience, the campaign and source materials, so I can fully understand your message and intent.
CREATION
The next phase takes time, to research, write, adapt, proofread, revise, improve, until you get a French copy that is both clear and effective, meeting your needs and requirements.
DELIVERY
I deliver your copy in the requested file format, along with notes to explain some of my strategic choices and to provide different options for taglines and slogans, along with a back translation if necessary.
Added services to meet your needs
ENGLISH TO FRENCH TRANSLATION
Most transcreation projects also involve translation of informative content, such as product and service descriptions, team bios, user guidelines, client reviews… No need to hire a translator in addition to an in-market copywriter: as a transcreator, I translate, adapt AND create copy to convey the essence of your brand message.
LOCALISATION
Based in Paris, I live in my mother tongue and culture. I am your eyes and ears in France and provide you with insights on how to effectively adapt your texts and interfaces to French preferences and expectations (dates, numbers, units, visuals, greetings and other cultural conventions…).
SEARCH ENGINE OPTIMISATION (SEO)
I also translate your web content for search engine spiders. As with any communication, SEO is based on a set of rules and codes (adding tags, using keywords, creating links…). I integrate them into my writing in order to get your message across and maximise its effectiveness in French.
Ready to get started?
Tell me more about your transcreation project.