{"id":5961,"date":"2021-01-26T15:09:04","date_gmt":"2021-01-26T15:09:04","guid":{"rendered":"https:\/\/tremalingua.com\/services\/transcreation\/"},"modified":"2021-05-25T10:18:01","modified_gmt":"2021-05-25T10:18:01","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/tremalingua.com\/fr\/services\/transcreation\/","title":{"rendered":"TRANSCR\u00c9ATION"},"content":{"rendered":"\t\t
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SERVICES LINGUISTIQUES<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Transcr\u00e9ation<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab<\/strong><\/span> En moyenne, les gens lisent 5 fois plus le titre, l\u2019accroche, que le corps de votre message.<\/em> \u00bb<\/strong><\/span>
David Ogilvy<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La transcr\u00e9ation est l\u2019adaptation dans une autre langue d\u2019un texte court ou ax\u00e9 sur une marque, comme les titres, les accroches ou les slogans. Elle s\u2019\u00e9loigne plus de la source qu\u2019une traduction pour recr\u00e9er son impact \u00e9motionnel dans la langue et la culture cible. C\u2019est pourquoi cette prestation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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requiert des comp\u00e9tences diverses<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/span><\/div>
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Linguistiques<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Culturelles<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9dactionnelles<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Marketing<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recherche<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Adaptabilit\u00e9<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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et un processus sp\u00e9cifique<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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m\u00ealant cr\u00e9ativit\u00e9 et rigueur, ainsi qu\u2019une approche collaborative<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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pour en assurer le succ\u00e8s.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Brief\"<\/span><\/div><\/div> <\/div>

BRIEF<\/h3>
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Avant de commencer, je dois en savoir le plus possible sur votre projet\u00a0: message \u00e0 communiquer, public vis\u00e9, support de diffusion, r\u00e9sultat attendu, vocabulaire et ton \u00e0 privil\u00e9gier\u2026 Je vous pose de nombreuses questions pour faire miennes vos attentes et votre strat\u00e9gie.<\/p><\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"Tre\u0308ma<\/span><\/div><\/div> <\/div>

CR\u00c9ATION<\/h3>
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La phase suivante demande du temps, pour rechercher, \u00e9crire, relire, r\u00e9viser, am\u00e9liorer, jusqu\u2019\u00e0 l\u2019obtention d\u2019un contenu efficace, r\u00e9pondant parfaitement \u00e0 vos besoins et \u00e0 vos attentes.<\/p><\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"List<\/span><\/div><\/div> <\/div>

LIVRAISON<\/h3>
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Selon le type de cr\u00e9ation demand\u00e9e, vous recevrez une ou plusieurs versions du texte ou de l\u2019accroche, ainsi qu\u2019un expos\u00e9 clair et argument\u00e9 de ma d\u00e9marche, int\u00e9grant une liste des points importants \u00e0 vous signaler et, au besoin, une traduction invers\u00e9e.<\/p><\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Services compl\u00e9mentaires<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tre\u0308ma\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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TRADUCTION ANGLAIS > FRAN\u00c7AIS<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La plupart des projets de transcr\u00e9ation impliquent \u00e9galement la traduction de contenus informatifs, tels que des descriptions de produits et de services, des biographies, des guides d\u2019utilisation, des \u00e9valuations clients\u2026 Inutile de faire appel \u00e0 un traducteur en plus d\u2019un r\u00e9dacteur\u00a0: en tant que transcr\u00e9atrice, je traduis, j\u2019adapte ET je r\u00e9dige des textes pour transmettre l\u2019essence et le message de votre marque.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LOCALISATION<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Install\u00e9e \u00e0 Paris, je vis dans ma langue et ma culture maternelles. Je suis vos yeux et vos oreilles sur le terrain, en vue d\u2019adapter vos contenus et vos interfaces aux pr\u00e9f\u00e9rences et aux attentes des utilisateurs fran\u00e7ais (vocabulaire, visuels, unit\u00e9s, r\u00e9f\u00e9rences culturelles et autres conventions\u2026).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tre\u0308ma\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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OPTIMISATION POUR LE WEB (SEO)<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je traduis vos contenus web pour les robots d\u2019indexation des moteurs de recherche. Comme toute communication, l\u2019optimisation du r\u00e9f\u00e9rencement naturel passe par un ensemble de r\u00e8gles et de codes (balises, titres, adresses URL, mots-cl\u00e9s, liens\u2026) que j\u2019int\u00e8gre \u00e0 mon \u00e9criture, afin de faciliter la diffusion de votre message et d\u2019optimiser son efficacit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pr\u00eat \u00e0 vous lancer\u2009?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parlez-moi de votre projet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Demander une transcr\u00e9ation<\/span><\/div><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SERVICES LINGUISTIQUES Transcr\u00e9ation \u00ab En moyenne, les gens lisent 5 fois plus le titre, l\u2019accroche, que le corps de votre message. \u00bbDavid Ogilvy La transcr\u00e9ation est l\u2019adaptation dans une autre langue d\u2019un texte court ou ax\u00e9 sur une marque, comme les titres, les accroches ou les slogans. Elle s\u2019\u00e9loigne plus de la source qu\u2019une traduction […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5949,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5961","page","type-page","status-publish","hentry"],"yoast_head":"\nTranscr\u00e9ation en fran\u00e7ais | Tr\u00ebma Lingua<\/title>\n<meta name=\"description\" content=\"Adaptation de contenus \u00e0 fort impact sur votre cible. 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